ClickFunnels vs GetResponse, which one suits you more? If you find yourself puzzled between these two giant marketing platforms, fear not – in this comparison we will give you the information we believe is more than enough to make your own decision.
You can market anything nowadays the way you want, thanks to the big variety of tools and resources available to us. It’s becoming quite challenging to choose between the available options. That’s why, we have picked these two platforms, GetResponse and ClickFunnels, as we see each one is unique on what they do.
GetResponse vs ClickFunnels each have a big user base. Both platforms offer different plans tailored to suit the needs of startups, small businesses to large firms.
What is the Major Difference Between ClickFunnels vs GetResponse?
Well, while both marketing platforms have quite an overlap when it comes to their functionalities, the major difference is that, ClickFunnels is an absolute beast in creating very high converting sales funnels while GetResponse is a fully functional email service provider (ESP).
ClickFunnels is known for building unique sales funnels that entice customers to engage with. It has plenty of features like its website builder to generate leads or even sales. ClickFunnels landing pages are very unique and so branded that when you look at it from the first sight you would recognize it’s from ClickFunnels. That’s why; it got so much popularity over the years.
GetResponse has also a funnel builder, it has sales capabilities, but the builder is very simple. Because of that, we cannot call their funnel a sales funnel as we called it in ClickFunnels. It’s not even close to ClickFunnels. We will talk about that later in details.
Nevertheless, GetResponse is actually one of the best ESP in the market as of today, for growing and maintaining an email list, and it’s way better than ClickFunnels in that regard. ClickFunnels has some email marketing capabilities but not versatile like GetResponse.
ClickFunnels Features
1) Authentic Sales Funnel
The fame ClickFunnels received the first day they launched was because of their Sales Funnels. They are too many, so versatile and high converting.
Think of a sales funnel as a tube that consists of a sequence of pages designed so carefully and on a scientific base to lead your future customers gradually towards a desired action, we call that action ‘conversion’ – such as filling in a form, signing up for an event, subscribing to a newsletter, or making a purchase. We cannot see any funnel in the market until the moment that has a well-crafted sales funnels as ClickFunnels.
To create Sales Funnels all what you have to do is to choose between the Classic Funnel Builder and the Funnel Cookbook.
- Classic Funnel Builder: Select a goal, funnel type, then build your funnel.
- Funnel Cookbook: Pre-made ready templates built by ClickFunnels.
When it comes to the Funnel Cookbook, it’s a ready template. You first choose the industry, like coaching, consulting, or -commerce, the type of funnel you are willing to have, like leads or sales, then your campaign goal, like collecting a survey, after that ClickFunnels chooses the funnel based on your answer that it’s going to convert best for you. Have you heard of anything better than that?!
Not only that, ClickFunnels supports you by providing access to their knowledge library and tools to succeed:
- Funnel Flix to learn from the best marketing gurus out there.
- The Hacker Forum to chat with other members of ClickFunnels.
- Many blogs, articles, podcasts and YouTube videos to learn from.
- For platinum members only, an access to Weekly Peer Review Hackathons, where you will receive feedback on your funnels from experts to help you shape it and optimize it better for more conversions.
2) 100+ Templates & Themes
ClickFunnels marketplace offers hundreds of free Templates to choose from that best suits your marketing objective and, of course, converts well. A good starting point is to pick one of the free ‘refined-by-fire sales funnel templates’. These templates are created by ClickFunnels, and it’s proven to have a very good conversion rate. The marketplace contains also user-made sales funnels that you can pick from. Check them out!
3) Page Builder
ClickFunnels has a very easy to use Page Builder, it’s called ‘drag-and-drop visual editor’. Drag any element onto the page where you want. You have the option to edit each element. You can edit any landing page as you prefer to fit the look you desire for your brand.
4) Website Hosting
You have the option to add your own custom domain to your favorite sales funnel. With ClickFunnels, you can easily add and use your domain. The process is fairly easy and well-guided by ClickFunnels.
5) A/B Testing
It’s vital to run split tests to determine the best version of your sales funnels, that’s why ClickFunnels allows you to do so. You can run split tests on landing pages, headlines, copy text, images, and call to action buttons. You can track the data from ClickFunnels dashboard like pageviews, conversion rates, and user behavior to determine which version is performing better. After you decide which version performs better, the test will end and the winning funnel will be served to all your customers afterwards.
6) Conversion Tracking
ClickFunnels can track the number of visitors, contacts, purchases, purchases and contacts conversion rate of a certain landing page. This is necessary to any business to analyze the performance and conclude where to improve.
7) Ecommerce Capabilities
ClickFunnels allows you to combine both, selling your product & putting it through a high-converting sales funnel to lead your customers smoothly, not only in buying your product, but also upselling or cross selling additional ones. ClickFunnels team have their own methodology of designing a well-crafted sales funnel that’s been efficiently proven by countless number of customers.
8) Email Autoresponder
You have the ability to send follow-up sequences that ClickFunnels calls it ‘Follow-up Funnels’. This series of emails aims to convert those who haven’t yet been converted or upsell to existing customers. You have the ability to integrate 3rd party Autoresponders as well, like GetResponse, and use its Autoresponder features instead.
9) Membership Website Creation
ClickFunnels gives you the ability to create a membership site to receive recurring monthly revenue. It could be a subscription to a specific community news, content library, podcast, etc… The good news is that this option is already included in your membership.
As a matter of fact, both ClickFunnels and GetResponse are membership websites, right?!
10) Webinar Funnel
ClickFunnels let’s you create two types of webinars, the live webinar and the webinar replay (not live), also called as the auto webinar. The two funnels have their own pre-designed pages and sequence of automated emails, under the tab ‘automation’, to engage with your customers who are already subscribed to the webinar. To run a live webinar though, you will need to integrate it with third-party apps like GoTo webinar or Zoom, but it’s not free.
GetResponse Features
1) All-inclusive Marketing Automation
When we checked GetResponse Marketing Automation, we couldn’t find anything that this brilliant platform cannot automate, as simple as that. GetResponse is one of the best in the market that gives you the ability to automate highly engaging personalized workflows and messages that entice customers to convert.
GetResponse automation lets you:
- Save time by using pre-built personalized workflows or building your own to be used afterwards.
- Send emails automatically to new subscribers to deliver a certain message or a specific offer.
- Send cart abandoners the same offers again to remind them of completing the order.
- Personalize your message based on customer different segments to build a long-lasting connection.
2) Email Marketing
As we talked before that GetResponse is an email service provider which means that Email Marketing is the core of GetResponse. GetResponse can send responsive emails to the group of users who subscribed to your list or interacted before with your business, like visited the website or purchased a product.
This helps businesses to grow their email lists and increase their sales. You have many options, like selecting pre-built professional email templates, using email autoresponders, grouping a specific set of users (segmentation), and monitoring the performance of your campaigns to track the behavior of your customers.
3) Segmentation
Segmentation is the process of dividing your contacts into different segments or groups to create targeted and personalized messages to each group. Since GetResponse is an email service provider, segmentation, no wonders, is one of its most powerful features.
Based on the tracking feature that GetResponse has, you can group a set of customers based on emails they read, links they clicked, and previous purchase history. This allows you to target them again with personalized offerings to convert them again.
For example, you can segment all customers who purchased certain products on Black Friday and retarget them one more time with similar products on Christmas. Or, group cart abandoners in one segment to send them same orders they left with discount codes to seduce them complete the purchase.
4) Autoresponder
If you are serious about growing your business, then you must consider having an Autoresponder set in place. Autoresponders help you grow your business with current and new customers.
There is a complete autoresponder system in place that you can rely on. You have the ability to set up a sequence that consists of a series of emails to be sent automatically to your new subscribers, like a welcome series, send new product offerings and much more.
Autoresponders could be used as a follow up system to increase your conversion rate, like a cart abandoners series, announce a new upcoming webinar, or a new product feature.
GetResponse uses something called ‘Event Based Triggering’ which means sending a sequence of emails based on subscription or interaction time with delays in days that is fully powered by AI. This definitely helps in nurturing and maintaining the relationship with your brand.
5) Landing Page Templates
GetResponse offers a library of pre-built Landing Page Templates, with easy drag-and-drop builder, and AI content generator. You can monitor your page performance, enhance SEO with built-in optimization tools, and connect your custom domain. GetResponse landing pages are build to support you in growing your email list and increasing your sales.
6) A/B Testing
You can run A/B Tests or split tests with GetResponse to compare different version of the same email and determines which version performs better. You can determine that by looking at the analytics dashboard, like the opens (reads), clicks, or conversions.
GetResponse gives you the ability to test up to 5 elements at a time which is really impressive compared to other platforms in the market. You can run tests on subject lines, headlines, and forms. Once the test is over, you may let GetResponse picks the best version of your email automatically by combining different elements that performed the best to guarantee better results.
7) Webinars
The Webinar Builder is very interesting and fully loaded with everything you need and even more. It is fairly easy to use it to help you connect with your audience. You can host any number of webinars, free and paid, with attendees list up to 1000. If you would like to share the stage with others that would be possible to share the stage with up to two presenters. You may also record and store you webinar recording, up to 20 hours long.
Running webinars is a proven way of generating leads and increasing your contact list. When you host webinars in a specific topic, you are becoming a reliable source of info and contact, of course if you are providing genuine and valuable content.
Some of the features included:
- Gather feedback from your audience with polls and tests.
- Use whiteboards and invite your attendees to collaborate and brainstorm.
- Share your screen to show any valuable process.
- The ability to share files in any format, and adding YouTube videos.
- Sell your products during the webinar with call-to-action buttons.
- Livestream on Facebook and YouTube.
- Host your webinar from GetResponse mobile app, both on IOS and Android.
8) Google & Meta Ads
GetResponse has a feature called Paid Ads Creator that gives you the opportunity to run Google, Facebook, and Instagram ads right from the dashboard. This feature facilitates the process as you will have it all-together in one place.
Customer Support
ClickFunnels:
ClickFunnels support has a well-known professional team with huge product knowledge. ClickFunnels offers the following support channels:
- Email Support: 24/7 available, replies within 1-2 hours during business hours.
- Live Chat Support: From 3am – 8PM EST Monday to Friday.
GetResponse:
GetResponse Customer Support team is also spectacular. They operate 7 days a week, 24 hours a day. You can contact them through live chat or email. The live chat support is either in English or Polish and the email support is in 8 different languages.
There are additional support options for MAX customers, like phone or slack. Good to mention, MAX customers are assigned to a dedicated Account Manager to facilitate the onboarding process and assist to build and optimize highly engaging marketing campaigns.
Pricing Plans
ClickFunnels:
ClickFunnels offers currently 3 Pricing Plans, Basic, Pro, and Funnel Hacker. The Basic plan, priced at $127 per month, enables users to create up to 20 marketing funnels and access pre-designed templates. For additional features such as more funnels, contact storage, and API access, users must opt for the Pro or Funnel Hacker plans, starting at $157 and $208 per month, respectively. A 14-day trial is available for users to test the platform before deciding if it’s the suitable platform for them.
GetResponse:
GetResponse offers 4 Pricing Plans suitable for freelancers, small businesses, and Enterprises, with pricing tiers tailored to different needs: Email Marketing, Marketing Automation, Ecommerce Marketing, and MAX (custom pricing).
Pricing is determined by subscribers count, starting at a little over $15/month for the Email Marketing plan, covering features like email suite, landing pages, and autoresponders. For more advanced functionalities such as marketing automation and webinars, the Marketing Automation plan is available at about $48/month.
The Ecommerce Marketing plan is priced at $98/month and comes with additional features primarily for ecommerce, like abandoned cart recovery, promo codes, and product recommendations.
The last plan is the MAX plan and it’s focused towards large firms who are looking for a highly customized plan. The starting cost is about $700/month.
A Free account allows users to explore premium features for 30 days, and significant discounts of 18% and 30% are offered for 1-year and 2-year plans, respectively.
ClickFunnels vs GetResponse: Which One Should You Choose?
If your main focus is building high-converting sales funnels, and it’s enough for you to have basic email marketing capabilities, then absolutely choose ClickFunnels.
If your main focus is to get a comprehensive email service provider, and it’s fine for you to have a simple sales funnel builder, then definitely go for GetResponse.
However, if you are looking for a superb sales funnel builder and an all-inclusive email service provider, then it’s worth getting both of them, and they both work quite well together.
You don’t have to rush to make a decision, both ClickFunnels and GetResponse have free trials. Try them out first then make your own decision!
We have compared other platforms, but this time in the web hosting sphere. Hostinger vs DreamHost and Hostinger vs GoDaddy. You may also consider reading them if that something interests you!
